Kabale University Marks World Press Freedom Day with Call for Ethical, Peace-Oriented Journalism

Kabale University yesterday joined the global community to commemorate World Press Freedom Day with a strong call for responsible journalism, ethical communication, and the promotion of peace in society.

The event, held on May 5, 2026, brought together A-Level and Senior Six vacation students from various secondary schools, alongside journalists, lecturers, and university administrators. Organized under the theme “Shaping a Future at Peace,” the celebration drew attention to the critical role of the media in fostering democracy, accountability, and social cohesion.

Delivering the keynote address, Dr. Charlotte Kabaseke, Dean of the Faculty of Law, urged both aspiring and practicing journalists to exercise caution and responsibility in their communication. She emphasized that while freedom of expression is fundamental, it must be exercised within legal and ethical boundaries. Referencing international and national legal frameworks, she warned against content that infringes on the rights and reputations of others or undermines public interest. Dr. Kabaseke also raised concern over the misuse of emerging technologies, particularly artificial intelligence, noting that some media practitioners are generating misleading or entirely fabricated content.

“Freedom of expression, realized through a free press, remains central to democracy and the rule of law,” she noted, adding that professionalism and integrity must guide all journalistic practice.

Representing the Office of the University Secretary, Counsel Johnson Oluga encouraged students to embrace both individual and collective responsibility in their work. He called for the adoption of peace journalism approaches and highlighted the role of media in addressing societal challenges, including crime prevention and public safety. He further proposed collaboration between the University and law enforcement agencies to promote community awareness initiatives such as road safety campaigns.

Dr. David Majariwa, Dean of the Institute of Language Studies, challenged students to begin preparing for their professional journeys with discipline, commitment, and a strong work ethic. He stressed the importance of building networks within the media industry and maintaining professionalism during internships to enhance employability. Emphasizing the value of documentation, he remarked, “What is not recorded or noted never existed,” underscoring the importance of accuracy and evidence in journalism.

The Head of the Department of Communication Studies, Dr. Rajab Idd Muyingo, highlighted the success of the recent Kabale Youth Bootcamp held from May 1st to 3rd, 2026, which focused on digital literacy, human rights, and development. Participants of the boot camp were awarded certificates during the event.

Dr. Muyingo also outlined the department’s academic growth and plans. Currently offering programs in Journalism and Mass Communication as well as Creative and Performing Arts, the department is set to introduce new certificate courses in Communication and Public Relations, Radio and Television Journalism, and foundational music training. He further revealed plans to establish the KAB Journalism and Multimedia Studio, envisioned as a fully fledged media hub with television, radio, and digital platforms. “Our goal is to position Kabale University as a Centre for Journalism Excellence in the region,” he stated.

Canon Godfrey Joseph Sempungu, Communications and Branding Officer, emphasized the growing influence of digital journalism and the need for accuracy in the age of instant information sharing. He cautioned journalists against spreading unverified content, especially from crowdsourced platforms, and encouraged rigorous fact-checking and ethical reporting.

“Freedom of the press comes with the duty to protect truth and preserve the social fabric of our communities,” he said, adding that journalists play a vital role in amplifying marginalized voices, fostering dialogue, and promoting accountability.

Also addressing participants, Job Namanya Apuli, Vice Chairperson of the Kabale Media Practitioners Association, encouraged students to actively seek mentorship and practical experience, noting that journalism is a calling that requires dedication and service to the public.

Dr. Michael Muhumuza, Senior Lecturer in Performing Arts, called for intelligent and responsible communication, urging journalists to balance truth telling with sensitivity to societal contexts. He criticized unethical practices such as bribery and biased reporting, stressing that the credibility of the press depends on integrity and independence. He further highlighted the importance of press freedom in safeguarding justice, accountability, and human dignity.

The celebration also served as a platform to reflect on the evolving media landscape, particularly the dominance of digital platforms in information dissemination. Participants were encouraged to adapt to emerging technologies while maintaining ethical standards.

Kabale University reaffirmed its commitment to nurturing competent, ethical, and innovative media professionals through its growing academic programs and practical training initiatives. The event concluded with a renewed call for journalists and students alike to use their platforms responsibly in shaping a peaceful, informed, and just society.

View Event Photos: